Foreword
Dear business partners,
We are once again entering a new season together.
This year’s harvest and import season has brought a very different picture compared to previous years. The overproduction of ware potatoes in many parts of the world has put significant pressure on prices. This situation has affected not only growers, but also the entire seed potato supply chain. In addition, newly emerging potato diseases have made quality processes even more sensitive, creating further pressure on the market.
In times like these, what you plant matters — but where your seed comes from matters just as much.
At AR TARIM, we do not compromise on our quality standards or company values under any circumstances. No seed leaves our facilities unless it meets the level of quality and assurance our growers expect from us. We know very well that every year, the investment made into the field becomes greater. Fuel, fertilizer, labour and irrigation costs continue to rise. The return on that investment begins with the right seed.
That is why I would especially like to emphasize the importance of checking the origin, grade and reliability of the seed potatoes you use.
The message of this season may be more cautious than in previous years. However, there is one clear strength that keeps us confident: the trust and loyalty our customers place in AR TARIM. Our responsibility has never been limited to selling seed. Our duty is to provide accurate information, stand beside our growers in the field, and offer a complete service experience through our HİR service modules.
If we are less affected by the overall market developments today, it is because of this relationship of trust and the strong bond we have built in the field over many years.
Service Strengthened by Technology
We believe that being a trusted supplier is not only about product quality. It is also about the strength of service before and after the sale.
During our February seminars and through our social media channels, we once again introduced our customer portal and the advantages it offers. In addition, we have now started actively using our new soil analysis device in the field.
For us, these technologies are not just tools. They are next-generation service steps that help our growers make better decisions, achieve higher efficiency and manage the season with greater confidence.
Because we do not see ourselves only as a seed supplier.
We are a seed service company. Our aim is to contribute to better results in the field and to stand by our growers throughout every season.
Looking Ahead with Confidence
We believe that the market will move towards a more positive position in the coming years compared to this season. However, our goal is not to expand our production areas in an uncontrolled way. Our goal is to continue investing in seed quality, service excellence and customer experience in line with our existing 2030 strategy.
Quality, trust and sustainable service are at the heart of every step we take.
Despite all the challenges this new season may bring, I wish all of us a productive, successful and prosperous season.
Ekrem Suad Sadak



